Saturday, November 27, 2010

PRODUCT WATCH: PRESIDENT'S CHOICE RED VELVET CHEESCAKE


President's Choice Red Velvet Cheesecake
If you're Canadian and watch Television, there's absolutely no way you've avoided the enticing Television Ads for President's Choice's Red Velvet Cheesecake of late.  Although only released in limited quantities, the Delight is selling-out already at Grocery Stores across the country.  I was lucky enough to get the last one at the Bloor Street Market in my area.

Incredibly dense and rich at over 400 calories per serving (100g), the Cake is at the top of its league in terms of Frozen Desserts.  The dollop of Cream Cheese Icing in the center is much larger of course on its packaging, but nonetheless, it is enough.  Built on a chewy Chocolate foundation of a Crust, the focal point of the Dessert is that distinctly tart and bitter, although predominantly sweet Red Velvet Cake in which that Cream Cheese Icing is embedded.  Nothing though will compare to the moistness of a freshly-baked Red Velvet Cake and whipped Cream Cheese Frosting.  Although a bit chewy like a Brownie versus moist and bouncy to the bite, this is still a wonderful treat for its less-than-$10 price point.

It is said that this Recipe was helmed by New York's Waldorf-Astoria Hotel in the 1920s and subsequently was adopted at dearly-missed Canadian Department Store Eaton's in the 1940s.  A bit of history there for you.  Get it quick as no announcement has been made to whether it'll still be here after the Holidays.

Learn more about President's Choice's Red Velvet Cheesecake here.


(Photo credit: President's Choice)

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