Wednesday, March 30, 2011

IVANKA TRUMP TO LAUNCH MAGNUM ICE CREAM IN TORONTO


Ivanka Trump
 (UPDATE: SEE PICS OF IVANKA TRUMP IN TORONTO FOR MAGNUM ICE CREAM HERE.)

In a surprising move, Magnum Ice Cream has chosen Ivanka Trump as their new Spokeswoman. The Model/Businesswoman/Author who sometimes appears on her Father Donald’s Reality Series The Apprentice, will be in Toronto on Wednesday, May 11, 2011 to launch the line of Ice Cream Bars locally.  Donald serves the "fired", Ivanka serves the "ice".

Although seemingly an odd pairing of flavours, UK/Dutch-owned Magnum Ice Cream has prior chosen sexy Celebrities like Benicio del Toro and Rachel Bilson as part of their Campaigns. Bilson only recently teamed-up with Designer Karl Lagerfeld on a series of Short Films for the Ice Cream Maker, which are slated for an unveiling late April.

The line of luxury Ice Cream Bars has been a hit overseas, launching in 1987 and has every year since 1989 introduced a new scintillating flavour to the Public.

More details will follow. Learn more about Magnum Ice Cream here.


(Photo credit: Ivanka Trump Footwear)

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