Madonna and 13 year-old daughter Lourdes are set to debut their Material Girl fashion line this August at Macy’s. The collection is said to be a little “Desperately Seeking Susan… It’s got references from things you’ve seen Madonna wear” Lainie List tells The New York Times. List is the Executive VP of Iconix Brand Group which is joining forces with Macy’s for the venture.
Material Girl named of course after the iconic 1985 Madonna track, is set to compete against the likes of Forever 21 and H&M with similar price-points and styles. To learn more about the line, click here. No news on when this will be coming to Canada yet.
Madonna’s last fashion venture M by Madonna for H&M, helped the fashion chain retailer see profits rise in March and April 2007 by 17% and 8% respectively according to MarketWatch. But the question is, will Madonna’s star power be enough to cross over to a new generation of young girls?
(Photo credit: The New York Times)