Friday, April 1, 2011


Neve Campbell & Mr. Will-W.
Guelph native Neve Campbell had a busy day in Toronto today promoting the latest installment of Wes Craven's wildly successful Scream Franchise, Scream 4 (stylized as Scre4m). To date, all three of its predecessors combined have earned $145 million worldwide at the Box Office.

Campbell's stop-offs today included a last-minute appearance on CTV's The Marilyn Denis Show, CBC's George Stroumboulopoulous Tonight, Entertainment Tonight Canada and also Print Media including a Slasher-themed Photo Shoot with Eye Magazine. And that doesn't even include all the Media who queued-up early for a spot on the Red Carpet at Scotiabank Theatre this evening.  Luckily, I was able to get Campbell to stop for a second to pose for a Photo before she was whisked away to the madness... and she was lovely!

Although I am to hold off on my Review for Scre4m until its release date, April 15, 2011, I will say that I had an amazing time enjoying Craven's brand of campy Horror.  I literally was screaming at parts and laughing out loud at others - sometimes together simultaneously.

Campbell introduced the Film quickly in a gorgeous Alexander McQueen number - a fitting tribute the late London-based designer and Fashion Child of the City where she now resides. She returned right as the Credits rolled after enjoying a quick Dinner at Blowfish, then appearing on-stage in a brief Q&A with Toronto's favourite resident Film Guru Richard Crouse.

The Actress told the audience that to this day her favourite Horror Film still is The Changeling, which she discovered at the age of 13. Despite having much experience filming movies of the genre, Campbell says "I'm still a Suck. I am terrible at watching Horror Movies". In fact, she only saw her first Craven Film after her Scream Co-Star Jada Pinkett Smith bought her a stack of his DVDs while they were filming the second installment of the Series.

Despite one audience member professing his love for her in calling her a Legend, Campbell sees things on a more humble scale admitting: "To me, it's honestly about Corn Syrup on my face while filming, Plastic Masks and being chased around by a Prop Guy".

On filming with longtime Co-stars/former Couple David Arquette and Courtney Cox, she feels that her bond with them was tighter this time around. When they had first filmed Scream back in the mid-90s, they had little time to spend together considering that both Cox and Campbell had been busy with their respective TV series. With the new generation of Actors who are introduced in Scre4m like Hayden Panettiere and Emma Roberts, Campbell recalls joking to Cox during their Readings, "We could be their Mothers!".

On the rise of Social Media, Campbell revealed that times have changed since working on Scream 3 back in 2000 in that this time around they had a dedicated team of individuals who would consistently monitor what others were saying about Scre4m online, making efforts to thwart ideas of what the Movie was all about. Also, despite a new Twitter account surfacing recently alleging to belong to Campbell (@MissNeve), the Actress confirmed today that this is an Impostor and that she has not yet caught on to Twitter. And to think I clicked FOLLOW!

A No Camera Policy was enforced strictly at the Theatre tonight, meaning that I could not record the Q&A portion of the evening.  I did however, get a Clip of Campbell chatting with eTalk and Entertainment Tonight Canada on the Red Carpet from my Blackberry, which you can peruse below:

And of course, I always do my best for my Readers.  I'd like to give away one signed 5x7 Photo (below) from Campbell.  To qualify for the win, all you have to do is leave a Comment by May 1, 2011 with the date in which Scre4m will be released through Alliance Films in Canada.  All are welcome to enter.  Good luck, Mavenati!

Don't forget to check back for my Review of Scre4m.   In the meantime, you can watch its Trailer here.

(Photo/video credit: Mr. Will-W.)


  1. Hey Will.. great article & yes.. I won't be revealing anything about the plot either.. Glad to see ya there & that you had a chance to get a picture with her - I missed out :(
    I took lots of pics and I am uploading my Video's as I type and will link them in a comment for those that want to see more of the Red Carpet interviews.
    Glenn @sajak551
    (BTW, typing error it's Jada not Jade.. take care)

  2. Ooops.. forgot to Answer the question.. the movie opens on April 15, 2011. Thanks again for having these great giveaways Will.

  3. Lol - Since my thing is "as local as it gets" - my big spotting for the evening was you!

  4. SCRE4M opens April 15. So excited !! Would love her autograph - I was such a HUGE Party of Five fan - cried every episode. THANKS

  5. Awesome blog, as uaual! :) The answer is:April 15th, can't wait to see the fourth installment!

  6. Hey...Great article...was there for the screening.....I love the pics that you took!!!!!!

  7. I've been a fan of all Scream movies and I am going out on "April 15th" to see Scre4m in theaters.
    Everyone should know the answer to the contest cause this is gonna be the best horror movie of the year.

  8. Who wouldn't want an autographed photo of a famous Canadian Superstar?...I love all horror films...Scream series are great and we are all looking forward to SCREA4M on April 15th, 2011!

  9. Cool giveaway! Scream4 is in threatres April 15th, 2011

    jenle33 (at) gmail (dot) com

  10. SCRE4M opens April 15

    looks scary haha

  11. April 15th!! I love Neve Campbell - dating myself here, but I watched Party of Five all the time in High School!!

  12. We have 5 friends and planned to watch this movie at first day ,first show.

  13. Great giveaway. I am a huge Neve Campbell fan. I would love to win! The date is April 15,

  14. april 15th
    please enter me

  15. Congrats Tannie's Chatter! You've been contacted!