Sunday, January 24, 2010

THE MONSTER KNOWN AS AVATAR - ON TOP... AGAIN!


Once again, Avatar has demolished its competition at the Box Office, taking home $36 million in its sixth week at the top. By the looks of it, the film should hang on for a seventh week at number one. We'll see....

Sony Screen Gems' action-fantasy Legion performed decently earning $18.2 million from 2,476 screens in its first week. The loyalty of the story's cult following was enough to land it in second, just $8 million shy of its total production budget. This one looks to be profitable.

Denzel Washington's latest film The Book of Eli slips only slightly to number three this weekend after debuting last week behind the monster that is known as Avatar. The film brought in $17 million this weekend alone.

Dwayne "The Rock" Johnson's latest family comedy The Tooth Fairy debuts in fourth with $14.5 million, from 3,344 screens - an underwhelming performance.

Extraordinary Measures, the first ever film to come from television giant CBS, debuts in seventh. The tear-jerker starring Harrison Ford earned just $7 million, also under-performing, especially considering that it is being marketed as being on-par with the excellent The Blind Side.  Clearly, the public still knows when to cut through the fog of the PR Machine.

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