"MADAGASCAR 3" ON-TOP A SECOND WEEK

Still form Madagascar 3

Madagascar 3: Europe's Most Wanted steals the show again for a second straight week with $35 million earned this weekend. This brings its two-week tally to an excellent $120 million for Paramount Pictures, keeping Prometheus in second for a second straight week. The latter still is going strong, this weekend taking-in $21 million for a total of $89.6 million in its Run so far.

Warner Bros.' Rock of Ages debuts in third spot with $15 million, debuting below expectations for the $75-million Budget Musical. Regardless, I still loved it and will give everyone a Hug who goes and sees it!

Adam Sandler and Andy Samberg $70-million R-rated Comedy That's My Boy was timed perfectly for a Father's Day release for Sony Pictures however, Moviegoers didn't budge and it debuts in fourth spot with $13 million.

Snow White and The Huntsman finds itself in fifth this weekend with $13-million in its third week, now earning a total $121.6 million domestically. It has fared well Overseas also, earning $83 million in those parts.

Marvel's The Avengers is resilient still, in seventh spot in its seventh week with $8.3 million. To-date domestically is has earned $586 million, while Overseas it has made a resounding $824 million.

In its fourth week of being a Limited Release, Moonrise Kingdom earns $2.3 million for Focus Features/eOne Films. The Wes Anderson Comedy has earned a stellar 95% on Rotten Tomatoes' Tomatometer.

What to Expect When You're Expecting earns $1.3 million this weekend in its fifth week, rounding out the Top Ten.

"SNOW WHITE AND THE HUNTSMAN" OPENS BIG WITH $55.8 MILLION DEBUT

Still from Snow White and The Huntsman

Exceeding expectations at the Box Office this weekend is Universal Pictures' Snow White and The Huntsman starring Charlize Theron, Kristen Stewart and Chris Hemsworth. Although Reviews are mixed for the Film (52% on Rotten Tomatoes' Tomatometer), Audiences responded in a big way with it earning a stellar $56.1 million in its debut in 3,773 theatres.

Last week's Champion, MIB 3, slips to number two this weekend with $28 million for Sony Pictures and in two weeks of release, it has earned $112 million, good enough to edge-out the resilient Marvel's The Avengers which in its fifth week of release earns $19.8 million. The Blockbuster according to Deadline now is the number three highest-grossing Film of all time domestically behind Avatar and Titanic.

Universal Pictures' Battleship in a distant fourth with $4.7 million, followed by Paramount Pictures' The Dictator in sixth with $4.6 million and Lionsgate's What to Expect When You're Expecting in sixth with $4.5 million.

The Best Exotic Marigold Hotel continues to perform well in Limited Release for Fox Searchlight with $4.4 million this weekend from 1,294 theatres in its fifth week week.  

For Greater Glory starring Andy Garcia is the only other Film opening in the Top Ten this weekend earning $1.5 million from 575 theatres it does not have distribution in Canada.

"MARVEL'S THE AVENGERS" SINKS "BATTLESHIP"

Still from The Avengers

For the third consecutive week Marvel's The Avengers steals the show at the Box Office, earning a stellar $56.5 million.  Its North American gross thus far is $450 million, making it rather difficult for any other Film seeing a release these past few weekends.

Universal Pictures' Battleship, despite doing v. well overseas earning $250 million to-date, opens in North America only with $25 million from 3,690 theatres. Critics have been harsh on the Film, garnering only a 36% rating on Rotten Tomatoes' Tomatometer. Although $25 million isn't an embarrassment by any means, expectations were much higher with the Action Blockbuster being pegged to make between $35-$40 million originally in its Debut.

The Dictator from Paramount Pictures opens with $17 million and after opening on Wednesday night, earns $26 million total.  This also is below Studio expectations, with it being made for a total $60 million. Critics on the bright side have given the Sacha Baron Cohen-written and starring Comedy favourable reviews, earning 61% on the Tomatometer.

Dark Shadows has the misfortune of having to go its second week against some v. stiff competition after opening last week against a still-strong Marvel's The Avengers.  This weekend it pulls-in $12.5 million this weekend with a total $50 million now domestically; it was made for $150 million.

What to Expect When You're Expecting gave the Ladies a choice this weekend with many of the Top Ten Films being v. much Male-centric.  It opens with $10.5 million for Lionsgate Films/Alliance Films, just ahead of Fox Searchlight's Best Exotic Marigold Hotel which makes $3.5 million this weekend from only 354 theatres - not bad at all. Pirates! Band of Misfits rounds out the Top Ten with $1.6 million in this its fourth week.

MOVIE REVIEW: "WHAT TO EXPECT WHEN YOU'RE EXPECTING"

Still from What to Expect When You're Expecting

Intertwining the experiences of five Couples in New York City, What to Expect When You're Expecting brings to the Big Screen Stories inspired by Heidi Murkoff's popular Pregnancy Books of the same name. As often is the case with Movies with All-Star Casts, Story Lines do suffer, but Director Kirk Jones (Nanny McPhee, Everybody's Fine) successfully manages to draw some strong performances from his highly talented (and recognizable) Ensemble.

In this super-sized Rom-Com we meet Jules (Cameron Diaz) and Evan (Matthew Morrison), a Couple who are united by a Dancing with the Stars-esque Reality TV Series. We also meet Gary (Ben Falcone) and Wendy (Elizabeth Banks) - the latter a Breastfeeding Advocate and Pregnancy Expert whom herself is struggling to become pregnant. Gary's Father Ramsey (Dennis Quaid) and young Stepmother Skyler (Brooklyn Decker) might be divided by an age gap, but their zest for life is the glue which binds them together. Marco (Chace Crawford) and Rosie (Anna Kendrick) run competing Food Trucks and one day that passion for competition spills over into their personal lives. Alex (Rodrigo Santoro) and Holly (Jennifer Lopez) are a Couple just getting established in their Careers, now contemplating Adoption. Although their lives are rather different, these Couples are all joined by one common thread - they are expecting Children.  They each soon learn though that this isn't quite what they were expecting.

What to Expect When You're Expecting is well aware of its stature primarily as a Comedy, yet it hits all the correct notes emotionally, capturing the essence and beauty what it means to become a Parent and giving the gift of Life. Some of the Humour borders on Judd Apatow-crude, yet through it all, the experience is rewarding.  Tears and sniffles are unavoidable, judging at least from the response at the Screening I attended.

Lopez truly delivers some of her best work here, while Banks is commanding whenever she appears.  Decker may be a Newcomer to Film, but holds her own against several Black Type sorts here.  Most natural on-screen is the sizzling Chemistry between Kendrick and Crawford, although their intriguing Story Line falls flat after showing much promise early.

What to Expect When You're Expecting gives Ladies the right to be "Pro-choice" at Theatres this weekend amidst the Battle of the male-centric Blockbusters.  Alliance Films releases Friday, May 18, 2012.

ENTER TO WIN PASSES TO SEE "WHAT TO EXPECT WHEN YOU'RE EXPECTING" IN TORONTO, OTTAWA, HALIFAX & WINNIPEG

Official Artwork for What to Expect When You're Expecting

Director Kirk Jones (Nanny McPhee, Everybody's Fine) brings us a star-studded Affair like none other with What to Expect When You're Expecting. Based on the bestselling Pregnancy Guide by Heidi Murkoff, the Rom-Com brings together five interconnected Couples with Babies on-the-way. As they learn though, life isn't always what you expect!

What to Expect When You're Expecting stars Jennifer Lopez, Cameron Diaz, Elizabeth Banks, Anna Kendrick, Brooklyn Decker, Chris Rock, Rodrigo Santoro, Dennis Quaid, Chace Crawford, Rebel Wilson, Matthew Morrison and many more!

Alliance Films and Mr. Will-W.:Pop Maven want to give Readers a chance to see this year's most hotly-anticipated Rom-Com before everybody else! To qualify, simply click "like" on Mr. Will-W.:Pop Maven on Facebook and also this corresponding Post before Sunday, May 13, 2012. Remember to indicate for which City you would like Passes.

Double your odds by Re-Tweeting the following:

@MRWILLW wants you to see What to Expect When You're Expecting. Passes available for HFX, TO, OTT and WPG. #MRWILLWBABY http://tinyurl.com/cwmo6eo

You must also be following on Twitter here. 

Screening Dates are as follows:

Ottawa & Halifax - Wednesday, May 16, 2012

Toronto & Winnipeg - Thursday, May 17, 2012

NOTE: If you have restricted Privacy Settings on Facebook, please ensure you leave an E-mail address or your Twitter account so that I can reach you back. Good luck, Mavenati!

Alliance Films releases What to Expect When You're Expecting on Friday, May 18, 2012. Remember also to follow Alliance Films on Twitter too!

Watch the Trailer for What to Expect When You're Expecting below:

"WHAT TO EXPECT WHEN YOU'RE EXPECTING" POSTERS

Official Artwork for What to Expect When You're Expecting

Hot Mama! Lionsgate Films just released these gorgeous new Posters for Rom-Com, What to Expect When You're Expecting with its all-star Cast. Starring Jennifer Lopez, Elizabeth Banks, Cameron Diaz, Brooklyn Decker, Anna Kendrick, Chris Rock, Matthew Morrison, Dennis Quaid, Chace Crawford, Rodrigo Santoro (in an amazing American accent!) and many more, this is the latest effort from Director Kirk Jones (Nanny McPhee, Everybody's Fine). The Movie follows five Couples expecting their first Child in New York City and hits theatres May 11, 2012.

J-Lo isn't even showing here. Are we sure she's preggers?  What's the deal?

See more Posters below:

RODRIGO SANTORO AT TIFF 2011 WITH "HELENO"

Rodrigo Santoro & Mr. Will-W.

Handsome Brazillian Actor Rodrigo Santoro popped by the TIFF Bell Lightbox this afternoon and a few Autograph Collectors and I spotted him while lining up for a Screening of Shame.  Santoro is said to give a tour-de-force performance in his TIFF 2011 Film, Heleno, a Biopic about a Footballer named Heleno de Freitas who saw his star rise in the 1940s.

You might recognize the Actor from titles like I Love You, Phillip Morris and 300.  He next will be seen in the American Comedy, What to Expect When You're Expecting alongside Jennifer Lopez, Anna Kendrick and Cameron Diaz.