Wednesday, January 4, 2012


The David Beckham Bodywear Collection for H&M
Back in July it was announced that English Football and Fashion Icon David Beckham would be collaborating on a Bodywear line with H&M and what do you know, it's almost time! This first images of David Beckham modelling pieces - including Trunk Briefs - have just surfaced and if at about $15 CAN this doesn't sell some Undies, I don't know what will!

The Line was conscious in not overtly branding and after 18 months of brainstorming, they came up with a variety of Briefs, Boxers, Vests, T-shirts, Pyjamas and Long Johns.

Nothing like a Celebrity truly walking the walk by using the goods they're hawking.  I mean, do you really expect us to believe Mariah Carey is eating that Jenny Craig Cuisine?
The David Beckham Bodywear Collection for H&M will be available in 40 countries and 1800 stores worldwide and online on February 2, 2012 in-time for Valentine's Day.

See more from the Collection below:

About a month after this Collection's release, a Marni at H&M T-shirt will be released for the Japan Red Cross Society.  Check it out here.

(Photo credit: H&M)