Tuesday, February 1, 2011


“Sex in the air and I like the smell of it”.

Rihanna unleashed her new Video for latest Single S&M at 3:00 AM EST today and you can watch it now in full. Watch the sexy Singer give a Press Conference from behind some Plastic Wrap to some Reporters - some eager, some not so eager to learn from Mistress RiRi.

Vibrant like the colour treatment in her Only Girl (in the World) Video, Director Melina Matsoukas helmed the Clip marking the second time she has collaborated with Rihanna. Matsoukas also directed the Video for her U.S. Billboard Hot 100 number one hit Rude Boy.

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