Sunday, October 3, 2010

NEVER UNDER-ESTIMATE THE POWER OF FACEBOOK


The Social Network Still
Never under-estimate the power of Social Networking. For example, David Fincher's The Social Network destroyed its competition at the Box Office this weekend. The true story of Mark Zuckerberg's rise to fame as the creator of Facebook impressed both critics and audiences, taking in $23 million its opening.

Surprisingly resilient though is animated feature Legend of The Guardians: The Owls of Ga'Hoole 3-D, which brought in $10.9 million in its second week - enough to land it in second. The film has earned $30 million to-date domestically and undoubtedly was helped by the fact it is still showing in 3,575 theatres.

Last week's champion Wall Street: Money Never Sleeps slips to third spot this weekend with $10.1 million, placing it just ahead of Ben Affleck's The Town which is in fourth with $10 million earned - still going strong.

Easy A is a certified hit, landing in fifth this weekend with $7 million. Made for just $8 million, it has brought Sony Screen Gems $42.4 million in three weeks.

Real-life lovers Renée Zellweger and Bradley Cooper's Case 39 debuted in seventh spot with $5.4 million, being made for $26 million. After several delays in release and an underwhelming performance, many are beginning to doubt Zellweger's ability to pull in an audience after a string of blemishes recently like New in Town, My One and Only and Miss Potter.
Let Me In from Overture Films debuts in eighth spot with $5.3 million and has received outstanding reviews. Perhaps we'll see a spike with positive word of mouth for the Swedish Horror remake.  And in an interesting turn of events Inception finally drops out of the Top Ten, landing in twelfth spot in its twelfth week of release; an incredible run.

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