Sunday, August 22, 2010


Vampires Suck 
Movie-goers scratched their heads over what to see this weekend with five films opening domestically. But one can never under-estimate the power of Testosterone as Lionsgate's The Expendables makes it two weeks on-top with $16.5 million, earning $64.9 million.

The Twilight Saga-parodying Vampires Suck from Fox has created a new market of fans in the same vein as the Scary Movie franchise. Opening on Wednesday, the film pulled in a surprising $12.2 million, placing it in second.

Eat Pray Love continues to perform consistently well in third spot with $12 million, earning $47.1 million. The film was made for $60 million and has yet to open overseas, where it is expected to perform well also as Julia Roberts does her promotional rounds.

Lottery Ticket, which I enjoyed, landed in third sport above all expectations, with $11.1 million. The film opened only in 1,973 theatres.

Piranha 3D, which was absolutely amazing, marks yet another weak opening for fumbling The Weinstein Co., which in recent memory had another major studio loss with the musical NINE. The horror-comedy debuts in sixth spot with $10 million. Luckily though, this one was made for $24 million and should earn it back in its Box Office run.
Emma Thompson's Nanny McPhee Returns, a sequel in the successful franchise, debuted in seventh spot with $8.3 million. I'd like to note though that this film made $62.6 million overseas, thus Universal Pictures hardly is crying about its under-performing stateside.

Jennnifer Aniston and Jason Bateman's comedy The Switch from Miramax under-performed also with $8.1 million in eighth spot. Aniston's track record at the Box Office has been marked by high-highs: The Bounty Hunter, He's Just Not That Into You, The Break-Up and Marley & Me and low-lows: the panned Love Happens and Management.

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