Thursday, August 12, 2010


Mega-star Golden Globe and Emmy winner Bruce Willis arrived in Toronto today to promote Sobieski Vodka, in which he owns a stake.  Not only does he own a share of the French company, but he is also actively involved in its Marketing as the face of the Liquor.

Arriving at an ultra-private affair just outside Financial District today, the actor was vibrant and looking energized as he celebrated with Party Goers on the launch of Sobieski Vodka in Toronto, now available at LBCO stores.  He told the crowd how much he loves the city, having worked here on many an occasion, expressing his excitement in being a part of this joint venture.  

He left with an Entourage of at least five Security Guards after doing his rounds wth VIPs, greeting the crowd at a safe distance.  His promotional tour also took him to the ultra-fancy Summerhill LCBO store earlier in the day where he toasted shoppers with a "Santé" to good health.  Lookin' good, Bruce!

Willis appears in Lionsgate/Maple Pictures' The Expendables, which opens in theatres this Friday.  Out of respect to the organizers and attendees, I will curb the posting of more specific details of the event and additional photos. 

(Photo credit: Mr. Will-W.)

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