Sunday, July 25, 2010

INCEPTION TWO-FOR-TWO OVER SALT


Warner Bros.' Inception makes it two-for-two at the Box Office this weekend taking it an outstanding $43.5 million despite a challenge from Angelina Jolie-headlined Salt from Sony Pictures. The latter debuted in second with a healthy $36.5 million, undoubtedly well below expectations as it was made for a budget of $110 million. The film has yet to open overseas.

Landing in third spot this week is the very well-reviewed animated feature Despicable Me which is still going strong in its third week, with $24.1 million. To date the film has made $161.7 million. Former champion Toy Story 3 likewise is going strong still in fifth spot with $9.0 million in its sixth week of release. That film has earned an outstanding $379.5 million domestically.

The only other debut this week was Fox's sixth placed Ramona and Beezus, based on the popular Judy Blume novel.  The children's/teen comedy is yet another sub-par showing in a summer of dismal showings for the Box Office magnate. The studio also recently released Knight and Day.

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