Check out this extremely poignant McDonald’s television spot promoting their new Come as You Are campaign. For many of us this ad hits close to home. Regardless of your orientation, I’m sure we all at some point in our lives know how it felt to have a friend or family presume things about us. And in 0:48 seconds, this advertisement captures the complexity of the moment beautifully. Well done, McDonald’s and yes I would like to Super-Size that.