"SHREK" AND GET HIM TO THE GREEK NECK AND NECK

In what's looking like a neck and neck battle to the finish this weekend at the Box Office, two-week champion Shrek Forever After is holding a narrow lead with $6.5 million based on Friday's numbers over Universal Pictures' Get Him to the Greek, which made $6.2 million.  The difference though is that Shrek is playing at 4.386 theatres, while Get Him to the Greek is playing at only 2,697 theatres.  The comedy which is a spin-off of successful romantic comedy Forgetting Sarah Marshall has been praised by critics with a very decent 75% rating on Rotten Tomatoes.

Killers from Lionsgate Films is poised to debut in third after a decent showing in third spot with $5.7 million.  The comedy stars Grey's Anatomy's Katherine Heigl and Ashton Kutcher.  The film has been panned universally as films starring Kutcher normally do.

OGRES ON TOP, "SEX" IN THE BACKSEAT

Despite leading the pack early on Friday, Warner Bros.' Sex and the City 2 didn't have enough momentum to hold its lead on the Box Office tally this weekend slipping from first to third. Instead, Paramount's Shrek Forever After makes it two-for-two with an estimated $55.7 this Memorial Day weekend, as families flocked out to support the latest in the four-film franchise. Sex and the City 2 earned $37.1, or $51.3 including totals since its unique Thursday opening. Overseas, the film pulled in $27.6 million, bringing its international total to $78.9 million, meaning it should recoup its $100 million budget before next weekend. 

Disney's Prince of Persia by no means disgraced itself, accounting for second spot with $37.8 million this weekend domestically. Overseas it earned $28.3 million. The film however was made for $200 million, and it's doubtful whether it will earn this back in its theatrical run alone.  Again, if it were any other weekend Jake...  Sorry.

JAKE GYLLENHAAL EXCLUSIVE TORONTO PHOTOS

Jake Gyllenhaal has officially taken over Toronto doing a whirlwind media tour of the city in targeting every demographic possible with interviews on CBC's The Hour, eTalk Live, MTV Live and Entertainment Tonight Canada.  Dividing his time predominantly in half hour slots with each outlet, Gyllenhaal had his time managed with precision in an effort to sway a portion of the female audience who will be flocking this weekend to see Sex and The City 2, instead to see Disney's Prince if Persia, in which he stars. 

I caught Gyllenhaal at MTV today after a very condensed appearance on the station's staple program MTV Live with hosts Daryn Jones and Nicole Holness.  Trying constantly to steer the topic of conversation to a more professional tone, the handsome actor had no idea what he signed up for with the intimate audience.   And although Jones complained about not having enough time with Gyllenhaal, they seemed to have time to waste airing a near-two minute parody done by one of the station's interns on a mock-workout of Jake's.  Funny?  Not so much.