Sunday, March 4, 2012


Still from Dr. Seuss' The Lorax
Relevant in the '70s when it was first was written and definitely still poignant today, Dr. Seuss' The Lorax takes the top of the Box Office in its debut, connecting in a big way with audiences. The environmentally-conscious Animated 3-D Musical debuts to a huge $70.7 million opening from 3,729 theatres for Universal Pictures.  Its release was timed on what would have been Dr. Seuss' 108th Birthday.  Already recouping its $70 million production budget, its Cast features the likes of Betty White, Taylor Swift, Zac Efron, Ed Helms, Danny DeVito and many more, covering a wide range in terms of Fanbase already.  Critics however, gave it mixed reviews overall with it scoring 56% on Rotten Tomatoes' Tomatometer.

Exceeding the expectations of many, Warner Bros.' Project X opens in second spot this weekend with $20.7 million from 3,055 theatres.  Made for $12 million, the Party-Comedy produced by Todd Phillips (The Hangover) gave its first indication of success with an impressive Midnight Screening tally of $1.15 million on Friday.  Reviews on the other hand haven't been as stellar garnering 29% at Rotten Tomatoes, but it is connecting with the under-25 audience; CinemaScore rates it at a B.

Last week's Champion Act of Valor still continues to perform well in third, earning $13.7 million in its second week of release for Relativity Media, ahead of Safe House which still is going strong in fourth spot with $7.2 million.  In three weeks, it has tallied $108.2 million for Universal Pictures. Tyler Perry's Good Deeds from Lionsgate Films settles for fifth spot with $7 million in its second week.

Rounding out the Top Ten is Best Picture Winner at the Oscars last Sunday, The Artist with an expansion from 966 to 1,756 theatres, experiencing a 34% spike in its 15th week of release.