Sunday, February 26, 2012


Still from Act of Valor
Proving that you don't always need big stars to score a Box Office hit, Relativity Media's Act of Valor comes out of nowhere and takes the number one spot this weekend with Moviegoers. Tallying $24.5 million, the Action-Drama starring real-life Navy SEALS, was made for $18 million approximately. A majority of the money paid by Relativity Media however was above its production costs, including $13 million for rights and then an additional $30 in advertising costs according to Deadline. Celebrity endorsements from the likes of Charlie Sheen and Joe Jonas definitely helped with word-of-mouth over the weekend, although Critics generally panned the Film, garnering 29% on Rotten Tomatoes.

Lionsgate Films scored a debut in second with Tyler Perry's Good Deeds, earning $16 million in its debut.  It did however open in only 2,132 theatres compared to Act of Valor, which opened in 3,039 theatres.  The Inspirational/Romantic-Drama was made for about $15 million and would appear to be slightly less of a success than Perry's earlier work which sees him portraying his most famous character, Madea. Alliance Films releases the Top Two in Canada.

Warner Bros.' Journey 2: The Mysterious Island still is going strong in third spot this weekend in its third week with $13.1 million, now earning a total $77.2 million domestically, ahead of last week's number one Movie Safe House in fourth with $11 million. To-date, the Action-Thriller starring Ryan Reynolds and Denzel Washington has made $97.7 million for Universal Pictures.

The Vow breaks the $100-million mark this weekend in fifth spot taking-in $10 million for Sony Pictures, while Comedy Wanderlust starring Paul Rudd and Jennifer Aniston didn't fare so well in its debut in eighth earning $5.8 million.  The same can be said about Amanda Seyfried-headlined Thriller, Gone, opening in ninth spot with $5 million.