Sunday, August 1, 2010

INCEPTION: THREE WEEKS ON TOP!


Not even the bulletproof combination of Paul Rudd and Steve Carell could topple the power of Leonardo DiCaprio at the Box Office this weekend, with Inception remaining on-top for a third consecutive week. Inception pulled in $27.5 million this weekend, over comedy Dinner for Schmucks which took in $23.3 million in its opening. On Friday, Schmucks actually had the lead over its rival but this soon faded. Three weeks on-top is a rare feat; make no mistake about it - Inception is a special film.

Angelina Jolie's Salt continues to perform well in its second week, landing in third spot this weekend with $19.2 million, for a total of $70.5 million - v. good considering the mixed reviews it's had.

Many may be shocked that Despicable Me is still near the top, placing fourth this weekend with $15.5 million. It is now just $10 million shy of the $200 million mark domestically and makes up for Carell's weaker faring in Dinner for Schmucks.

Cats & Dogs: The Revenge of Kitty Galore, the second installment in the series with an all-star cast, under-performed in its opening weekend, taking in only $12.5 million. Proof that just because it's 3-D, doesn't mean necessarily that people will pay to see it. Personally I could care less about the technology.

Zac Efron's tear-jerker Charlie St. Cloud debuted in sixth with $12.1 million, a far cry from the numbers High School Musical 3 was able to pull in ($90.6 million) back in October 2008. Perhaps you shouldn't have abandoned your Toronto fans on your promotional tour, Zac! This could have been prevented!! Kidding, of course.

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