Sunday, July 18, 2010

INCEPTION STEALS THE SHOW WITH $60.4 MILLION THIS WEEKEND


It is absolutely no surprise that Inception nabbed the top spot at the Box Office this weekend, surpassing original expectations with a total $60.4 million. Buzz around town in Toronto is that many screenings were sold out Friday and Saturday, so hopefully those of you who got shut-out will get a chance to see it today.

Last week's champion Despicable Me continues to perform strongly in second with $32.7 million which would easily put it on top on another weekend.

Under-performing though is Disney's The Sorcerer's Apprentice which got a jump-start on the competition with a Wednesday opening, taking in only $17.3 million this weekend. The film was made for $150 million. Ouch.

It continues to amaze me how The Twilight Saga franchise continues to be a Cash Cow for Summit Entertainment. Made for $68 million, Eclipse has pulled in $264.9 million domestically to-date, with $13.5 million of that coming from this weekend, it its third week. The latest installment in the franchise lands in fourth spot, just ahead of widely-acclaimed Toy Story 3. That animated feature has earned $362.7 in five weeks stateside.

For those of us worrying about Knight and Day, overall it hasn't disgraced itself too badly. The Fox film worldwide has made $107.8 million in four weeks, despite not faring so well in North America. By this time next week it should have recouped its production costs.

Focus Features' The Kids Are All Right, which I loved, made a huge splash in limited release this weekend landing in twelfth spot taking in $1.02 million from just 38 theatres. Hurry up and wide release this thing, already!

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