With a masterfully executed promotional strategy, Paramount Pictures scores big this weekend with Paranormal Activity, which I reviewed last week. It lands in the number one spot at the Box Office after a very steady climb and earned $22 million from 1,950 theatres.It was a very competitive weekend for horror flicks with Saw VI, the latest installment in the popular Lionsgate Films franchise, debuting at number two with $15 million. This is the annual series' poorest showing in quite some time as previous installments debuted at number one. Perhaps this will queue the studio to quit it finally! Warner Bros.' Where The Wild Things Are continues to do well, now recovering back half of its production costs. The film took in a respectable $14 million in third place. Summit Entertainment's animated adaptation of popular cartoon Astro Boy. The film entered the Top Ten at number six earning $7 million, which is well below its $65 million budget. Expect this film to fare better internationally with its loyal worldwide following, as it has only seen a North American release thus far.
Also noteworthy was Fox Searchlight's Amelia starring Oscar winner Hilary Swank, which fared respectably coming in just shy of the Top Ten. The Amelia Earhart biopic, reviewed earlier this week, garnered $4 million from 800 theatres.
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