JESSICA CHASTAIN RULES THE BOX OFFICE

Jessica Chastain

If there was ever any doubt about Jessica Chastain's Star Power, I'll have you know that she stars in both the number one and number two Films at the Box Office this weekend. The Help for the second week in a row, lands atop the Box Office in its third week of release, with $18 million projected for this four-day Labour Day weekend. The Debt which has her starring alongside Helen Mirren and Sam Worthington, exceeds expectations in second spot with $12 million, in second spot.  Just one more week til she's here for TIFF 2011!

Apollo 18, despite some negative reviews, lands in third spot in its debut with $11 million, just ahead of another panned Opener, Shark Night 3-D, in fourth.  Both garnered 24% on the Tomatometer at Rotten Tomatoes.

Columbiana is in fifth spot with $10 million for Sony Pictures, just ahead of Don't Be Afraid of the Dark with $6 million; both in their second week of release. Surprisingly, The Smurfs 3-D remains resilient in rounding out the Top Ten, hanging on for a sixth week also for Sony Pictures, with $5 million.

"THE HELP" ON-TOP AGAIN IN TEPID WEEKEND

Still from The Help

For the second week in a row, Disney's The Help finds itself on-top at the Box Office. Now in its third week, the Drama earned $14.3 million in a weak weekend. To date the Tearjerker has earned $95.7 million domestically, exceeding all expectations and being well on its way to a serious run for Oscars Gold.

In second this weekend is Columbiana, which debuts with $11 million for Sony Pictures. The Thriller starring Avatar's Zoe Saldana keeps another debuting Film Don't be Afraid of the Dark in third spot with $8.7 million.

In fourth spot is 20th Century Fox's former champion Rise of the Planet of the Apes with $8.5 million this weekend, while The Weinstein Co.'s Our Idiot Brother opens in fifth spot with $6.6 million, opening well below expectations for the Comedy with an all-star Cast including Paul Rudd, Elizabeth Banks, Zooey Deschanel and Rashida Jones.

Crazy, Stupid, Love. slips to eighth spot this weekend with $3.2 million for Warner Bros. in its fifth week and Conan the Barbarian rounds out the Top Ten in its second week with a disappointing $3.2 million.