Sunday, March 11, 2012

"THE LORAX" SPENDS SECOND WEEK AT #1: 2012'S FIRST BOX OFFICE HIT


Still from The Lorax
The Lorax makes it two-for-two this weekend at the Box Office for Universal Pictures earning $39.1 million, adding-up to a spiffy two-week tally of $124 million - by far 2012's biggest Box Office success story.

Debuting in second this weekend is Disney's John Carter with a $30.6 million opening which might appear to be impressive at first. It is undeniable however that expectations were high for the $250-million budget 3-D Action/Sci-Fi.  With Overseas numbers still to come in, it just might fare better on a global scale.  Not a stellar start for what could have been a lucrative Franchise for both Disney and its Star, Taylor Kitsch, even though it did debut on-top based on Friday night's numbers.  Alas the more Family-centric draw of The Lorax over the weekend is what helped that one prevail.

Warner Bros. continues to bank on its low-budget Party-Comedy Project X, in third spot this weekend in this its second week of release with $11.5 million. To date, it has brought in $40 million, already exceeding the expectations of many.

Opening in 1,890 theatres and landing in fourth spot is the mixed-reviewed (49% on Rotten Tomatoes) Horror Flick Safe House starring Elizabeth Olsen, earning $7 million for Open Road (eOne Films in Canada), going head-to-head with former Champion Act of Valor in fifth also with $7 million.  Final numbers will soon be released for exact order of finish. 

Eddie Murphy's A Thousand Words from Paramount Pictures opens in sixth spot with $6.3 million, seeing some highs of late with successes like Tower Heist and Shrek Forever After, and of course some lows like this, Meet Dave and Imagine That.

Journey 2: The Mysterious Island slips to ninth spot with $3.6 million in its fifth week of release, also just edging-out Action/Rom-Com This Means War which hangs-on to the Top Ten with $3.6 million in its fourth week - now grossing $46.7 million total in North America.  This order of finish however could also be reversed with final numbers coming tonight.