NEVE CAMPBELL AT TORONTO PREMIERE OF "SCREAM 4" | SIGNED PHOTO GIVEAWAY

Neve Campbell & Mr. Will-W.

Guelph native Neve Campbell had a busy day in Toronto today promoting the latest installment of Wes Craven's wildly successful Scream Franchise, Scream 4 (stylized as Scre4m). To date, all three of its predecessors combined have earned $145 million worldwide at the Box Office.

Campbell's stop-offs today included a last-minute appearance on CTV's The Marilyn Denis Show, CBC's George Stroumboulopoulous Tonight, Entertainment Tonight Canada and also Print Media including a Slasher-themed Photo Shoot with Eye Magazine. And that doesn't even include all the Media who queued-up early for a spot on the Red Carpet at Scotiabank Theatre this evening.  Luckily, I was able to get Campbell to stop for a second to pose for a Photo before she was whisked away to the madness... and she was lovely!

Although I am to hold off on my Review for Scre4m until its release date, April 15, 2011, I will say that I had an amazing time enjoying Craven's brand of campy Horror.  I literally was screaming at parts and laughing out loud at others - sometimes together simultaneously.

Campbell introduced the Film quickly in a gorgeous Alexander McQueen number - a fitting tribute the late London-based designer and Fashion Child of the City where she now resides. She returned right as the Credits rolled after enjoying a quick Dinner at Blowfish, then appearing on-stage in a brief Q&A with Toronto's favourite resident Film Guru Richard Crouse.

The Actress told the audience that to this day her favourite Horror Film still is The Changeling, which she discovered at the age of 13. Despite having much experience filming movies of the genre, Campbell says "I'm still a Suck. I am terrible at watching Horror Movies". In fact, she only saw her first Craven Film after her Scream Co-Star Jada Pinkett Smith bought her a stack of his DVDs while they were filming the second installment of the Series.

Despite one audience member professing his love for her in calling her a Legend, Campbell sees things on a more humble scale admitting: "To me, it's honestly about Corn Syrup on my face while filming, Plastic Masks and being chased around by a Prop Guy".

On filming with longtime Co-stars/former Couple David Arquette and Courtney Cox, she feels that her bond with them was tighter this time around. When they had first filmed Scream back in the mid-90s, they had little time to spend together considering that both Cox and Campbell had been busy with their respective TV series. With the new generation of Actors who are introduced in Scre4m like Hayden Panettiere and Emma Roberts, Campbell recalls joking to Cox during their Readings, "We could be their Mothers!".

On the rise of Social Media, Campbell revealed that times have changed since working on Scream 3 back in 2000 in that this time around they had a dedicated team of individuals who would consistently monitor what others were saying about Scre4m online, making efforts to thwart ideas of what the Movie was all about. Also, despite a new Twitter account surfacing recently alleging to belong to Campbell (@MissNeve), the Actress confirmed today that this is an Impostor and that she has not yet caught on to Twitter. And to think I clicked FOLLOW!

A No Camera Policy was enforced strictly at the Theatre tonight, meaning that I could not record the Q&A portion of the evening.  I did however, get a Clip of Campbell chatting with eTalk and Entertainment Tonight Canada on the Red Carpet from my Blackberry, which you can peruse below:

And of course, I always do my best for my Readers.  I'd like to give away one signed 5x7 Photo (below) from Campbell.  To qualify for the win, all you have to do is leave a Comment by May 1, 2011 with the date in which Scre4m will be released through Alliance Films in Canada.  All are welcome to enter.  Good luck, Mavenati!

Don't forget to check back for my Review of Scre4m.   In the meantime, you can watch its Trailer here.

(Photo/video credit: Mr. Will-W.)