Monday, January 4, 2010

PRODUCT WATCH: DYLAN'S CANDY BAR - THE "it" BAR


Dylan Lauren definitely needed money to make money, but she had a vision and business savvy.  She is the founder of now the world's largest candy store, Dylan's Candy Bar.  The daughter of fashion tycoon Ralph Lauren majored in Art History at Duke University and incorporated her expertise into her products, creating a very distinct and unique aesthetic.  She claims to have been inspired also by seeing Willy Wonka & The Chocolate Factory with her father as a child.

Hype aside, Lauren has some pretty amazing chocolate bars, my favourite being The "it" Bar with a 33% Milk Chocolate base and savoury, mildly spicy Jalapeño bits.  OMG.  So effin' good. The $6 CAN chocolate bar comes beautifully wrapped in silver foil and a cleanly designed casing with an embossed logo.  Other varieties include Dark Chocolate with Sea Salt, Milk Chocolate with Cocoa Nibs and Coffee and Dark Chocolate Layered With Milk Chocolate.



And it's not just me who's a huge fan of Dylan's Candy Bar products, David Beckham, Mika and Woody Allen are among her more famous clientele.  Lauren has also branched into fashion and beauty products at her store.  You can visit her official website for the full catalogue of products.  For those of you in Canada, you can find Dylan's Candy Bar at select Holt Renfrew locations, which is where I got Lauren to pose graciously for the above pic back on her Toronto visit last month.  Isn't she cute?

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